Spam filters sometimes make mistakes, flagging legitimate emails as spam. At Bookem, we take steps to improve your email deliverability - but there are also things you can do to help make sure your messages land in the right inbox.
This article explains why emails may be marked as spam and what you and Bookem can do to avoid it.
We maintain a high server reputation to help your emails get through. Our team actively monitors server performance using tools like Gmail Postmaster to ensure we’re in good standing with major providers.
The reputation of the sender's email address also affects whether emails are flagged. We send your messages from [email protected] to help build a trusted identity for your practice. This consistent and branded address helps email providers recognise your messages as legitimate.
Spam filters often scan for specific phrases or patterns. Editing your invoice and appointment templates to match your tone and style can reduce the chances of triggering filters.
Sending emails in plain text can reduce the risk of them being flagged as spam. You can turn this on in:
This is especially helpful if clients report your emails are landing in spam.
Encourage any clients who find your emails in their spam folder to mark them as “Not spam”. This trains their email provider to recognise your messages as safe, and can improve future deliverability to them and others.
If email delivery continues to be an issue, consider enabling SMS for key communications like appointment reminders or confirmations. SMS is a more direct and reliable option.
If you’ve tried the steps above and still have trouble, please reach out to our support team. We’re here to help.